04 / ServiceVR experiences & immersive activations

MOVE VR

Experience the game differently.

Move VR creates immersive experiences and branded activations for sports events, universities, exhibitions, entertainment destinations and fan zones—from ready-to-run challenges to fully customized virtual environments.

Explore the system ↓Plan an activation ↗

Workflow illustration · not a product screenshotMB / 04

01 / Capabilities

The operating layer

MOVE VR
brings together.

Sports VR challenges

Football and goalkeeping experiences

Competitive VR activations

Branded virtual environments

360° immersive tours

Campus and facility experiences

Exhibition and fan-zone activations

Score-based competitions

Leaderboards and participant challenges

Product and sponsor integration

Short-term activations

Permanent installations

02 / How it works

From first setup to a living system.

One connected sequence. Every stage creates the structure needed for the next.

Define the experience

Understand the campaign, sport, audience and engagement goal.

Select the format

Choose a challenge, branded activation, 360° journey or custom concept.

Customize

Apply branding, interaction, scoring and campaign mechanics.

Set up on site

Prepare the station, screens, safety area and participant flow.

Engage participants

Guide users through the immersive experience.

Create competition

Add scores, rankings and leaderboard mechanics.

Close & report

Complete the activation and report engagement results where applicable.

03 / Journeys

See the movement

Every user knows what happens next.

Participant journey

A memorable arc from curiosity to a shareable score.

07 connected steps

Discover

Join queue

Instructions

Enter VR

Complete challenge

Receive score

Rank / share

Brand activation journey

A campaign idea translated into measurable participation.

07 connected steps

Objective

Concept

Brand integration

On-ground setup

Engagement

Competition

Results

04 / Experience formats

One technology. Multiple realities.

Sports challenges

Football, goalkeeping, reaction, accuracy, racing and competitive experiences.

Branded activations

Customized environments built around identity, campaigns, sponsors and products.

360° experiences

Immersive tours and storytelling for universities, venues and facilities.

Fan & event engagement

VR stations inside fan zones, tournaments, exhibitions and festivals.

05 / Why MOVE VR

Less friction. More movement.

Turns audiences into active participants

Creates memorable campaign moments

Supports ready-made and custom formats

Connects scoring with competition

Adapts to events, campuses and permanent venues

Integrates brands and sponsors naturally

Produces engagement signals where applicable

Working together

Event activation · equipment · custom experiences

What you receive

Selected experiences, equipment setup and live operational support, with headsets, computers and displays included as scoped.

Scoped to your project

Choose existing gameplay, branded adaptations or purpose-built VR/AR/game development. Each requires a different scope and lead time.

What we need to start

Venue, date, available space, power, indoor/outdoor conditions, audience, branding and desired experience.

Timing & support

Standard equipment activations and custom game development have different schedules. We plan around your chosen format. Transport, installation, testing, operators, troubleshooting and dismantling can be included. Safe space and suitable conditions are required.

01Define the experience
02Confirm equipment and branding
03Develop custom elements if needed
04Test and install
05Operate and dismantle

Interactive VR activation · Move Beyond

PepsiCo activation

A VR activation bringing interactive technology into a branded football-event environment in Alamein.

View case study ↗

Before we begin

Do you supply equipment and operators?

Yes. Both can be included in the activation scope.

Can it carry our branding?

Yes. Branding options depend on the selected experience and rights available.

Can you build a custom game?

Yes, as a separately scoped development engagement.

Can we add a leaderboard?

Depending on the experience, scoring and leaderboards can be included.

Connected by design

Four services. One connected approach.

Each service works independently. Their strongest value appears when registration, operation, engagement and long-term follow-up connect.

Build with MOVE VR

How could this system fit your operation?

Plan an activation↗