Transforming Sports & Event Operations Across MENA & the Gulf

We partner with academies, federations, and organizers to eliminate operational chaos—delivering conflict‑free scheduling, multi‑venue coordination, real-time financial clarity, and unforgettable fan experiences.

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Our Story

Founded in Egypt, Move Beyond was born at the intersection of operations and technology. While supporting Levels Academy, we felt the friction first-hand—overlapping schedules, unclear ownership, and blind spots in revenue tracking.

Co-founders Belal (event operations & delivery) and Mohamed (systems architecture & product engineering) teamed up to build the platform and practices we wished existed—then scaled them to support ambitious clients across MENA & the Gulf.

Key Outcomes We Enable:

Zero-conflict scheduling across coaches, venues, and teams
Financial clarity with real-time insight into revenue, payouts, and costs
On-site excellence for live events, activations, and brand zones
Scalable operations that grow from one venue to many—without chaos

Mission & Vision

Mission

Make sports and event operations radically clear, efficient, and data-driven across MENA & the Gulf.

Vision

Be the region's #1 sports‑tech partner—powering academies, federations, and organizers with technology that simplifies management and amplifies growth.

Core Values

Clarity

Transparent ops and decision-making.

Efficiency

Do more with fewer resources.

Insight

Data‑first and measurable outcomes.

Learning

Iterate and improve continuously.

Partnership

Long‑term value with clients.

Milestones

2025

Concept & Pilots

Early pilots with local academies to validate ops & tooling.

2026

First Deployments

Event operations for major activations; first academy rollouts.

2027

Consultancy + Product

Formal consulting practice; Pass App deployments; multi-venue ops.

2028+

Regional Expansion

Federations and mega-events across MENA & the Gulf.

2025

Concept & Pilots

Early pilots with local academies to validate ops & tooling.

2026

First Deployments

Event operations for major activations; first academy rollouts.

2027

Consultancy + Product

Formal consulting practice; Pass App deployments; multi-venue ops.

2028+

Regional Expansion

Federations and mega-events across MENA & the Gulf.

Trusted Partnerships

StrategicCollaborations

Powering innovation across 5 key sectors with 13+ forward-thinking organizations throughout MENA and the Gulf region.

ALX Egypt

Africa's Leading Tech Career Accelerator

AAST Egypt

Arab Academy for Science, Technology & Maritime

BUE

The British University in Egypt

Coventry University

Global University Partnership

TCA

Training & Certification Academy

Unipal

University Management Platform

13+

Strategic Partners

Key Sectors

100%

Success Rate

24/7

Innovation Drive

Impact in Numbers

95%+

Reduction in scheduling conflicts

Methodology: Post‑deployment measurement over the first 60 days across early clients.

Significant

Weekly ops hours saved

Methodology: Varies by team size; estimate available during discovery.

Real‑time

Faster cash visibility

Methodology: Unified settlement and payouts view.

0 → Multi‑venue

Scaling venues without chaos

Methodology: Standardized playbooks + productized workflows.

Ready to see these results for your organization?
We provide detailed impact assessments and ROI projections during our discovery phase.

Why Move Beyond

Operations first, tech-enabled

We design the process, then apply the right tools.

Built for MENA

Multi-venue, multi-entity operations and Arabic-first workflows.

From pilots to scale

We validate in weeks, standardize in months, and scale across sites.

Data you can act on

Every decision backed by dashboards, not guesswork.

A true partner

We embed with your team to transfer capability—not dependency.

Ready to Move Beyond?

Let's map your current ops, identify quick wins, and create a rollout plan.