What needed to change?
The activation needed to fit into a sponsor-led sports setting, connect with the surrounding branding and give participants a clear way to take part.
Start a project Interactive VR activation · Move Beyond
Step off the pitch. Into the experience.
A VR activation bringing interactive technology into a branded football-event environment in Alamein.
Inside the project
PepsiCo activation
Real event footage · VR activation
Service illustration — view the actual footage through the link below.
Open on Instagram ↗A system shaped around reality.
Move Beyond provided interactive VR activation work and associated technology support. Headset experiences added another way to engage around the football event. Proposed AR concepts are not included in this delivered-work summary.
02 / Journey
A clear sequence in which every user knows what happens next.
Movement,
step by step.
Shape the experience
Align the interaction with the event setting.
Prepare & install
Prepare the equipment and activation space.
Invite participation
Guide visitors into the headset experience.
Support the moment
Support the technology within the live event.
03 / Outcomes
The delivered capabilities at the heart of this project.
What changed
after delivery?
- 01Interactive VR integrated into a branded sports setting.
- 02A participant-facing experience supported by on-ground technology.
04 / Next move